Art and technology are on a collision course these days and it’s getting harder and harder to separate the two. More and more artists are adding technology to their quiver of creative instruments, and the way we’re conjuring fantastic new devices out of thin air is an art in an of itself.

In art and innovation, the good always comes with the bad. For an example of the good, take the iPad light art mentioned here on WallSpin a few month ago. And for an example of the bad, check out this video for Range Rover.

Range Rover teamed up with the band OK Go to market their new GPS system. In general, that’s a smart move – OK Go is elevating the craft of creating viral videos to an art form, and anything they touch blows up on the web.

The video itself is pretty nice, and according to Range Rover, the art component comes in when you use their special app to plot your movements on a given day. The result for OK Go was spelling their name out electronically on the GPS grid, which they did by passing through the streets of LA with an impromptu marching band in tow.

Additionally, Range Rover worked with a slew of visual artists in various cities, all of whom created what look like very technologically involved Etch-A-Sketch drawings. Is this a novel idea? Yes. Is it art? I’m going to go ahead and say “no.” It’s certainly a concept, and probably a pretty fun one at that. It must be pretty neat to look back at a night on the town and see your movements mapped out. Artistically, I’d say the old Etch-A-Sketch allows for a greater degree of expression and subtlety.

Better luck next time, Range Rover.